Arabian Business reports that Rixos Financial Center Road Dubai Residences marks the brand’s inaugural standalone residential venture.
Ennismore has joined forces with developer East & West Properties, Driven Properties, and Refine Development Management for a new real estate endeavor, as mentioned by Arabian Business.
The project, named Rixos Financial Center Road Dubai Residences, marks the brand’s debut standalone residential venture. Situated in Downtown Dubai, these residences will soar to a remarkable height of 340 meters across 76 stories.
Francois Baudin, Chief Business Officer of Ennismore’s Immersive Resorts, expressed, “With the introduction of Rixos Financial Center Road Dubai Residences, we embark on a new era of refined elegance in Downtown Dubai. Each residence has been meticulously designed, representing a symbol of contemporary sophistication – a modern landmark that encompasses the essence of the Rixos commitment.” He further added, “We invite our residents to join us on this captivating journey as we explore unprecedented levels of luxury, setting a fresh benchmark for residential living. Here, you’re not just a resident; you’re an honored guest in a world-class resort.”
According to Arabian Business, the property will comprise 260 exceptional residences, offering a range of one to four-bedroom units, as well as luxurious four and five-bedroom duplex penthouses.
Furthermore, dedicated amenities have been meticulously curated for the enjoyment of the residents, including the brand’s signature Turkish Hammam, steam room, and treatment rooms within the wellness center.
In addition to these amenities, residents can indulge in various facilities such as multiple swimming pools, a sky lounge, a ground floor café open to the public, a private screening room, a golf simulator, a games room, a jogging track, a yoga deck, an indoor and outdoor fitness facility, a Rixy Kids Club, and more.
As highlighted by insights from Arabian Business, a spokesperson for East & West Properties expressed their excitement, stating, “This marks a monumental chapter in our journey as East & West Properties introduces the world’s inaugural standalone Rixos residential project. Exuding sophistication, this development is a testament to our commitment to redefine the standards of residential excellence in the heart of Dubai.”
Abdullah AlAjaji, Founder and CEO of Driven Properties and Partner at Refine Development Management, emphasized the significance of the project, saying, “The unveiling of this groundbreaking project signifies more than just the addition of another residential building to the skyline; it symbolizes the embodiment of innovation, luxury, and a commitment to redefining the standards of urban living. We are honored to be a part of the world’s inaugural standalone Rixos residential project right here in the heart of Dubai.”
According to Arabian Business, Ennismore’s branded residential properties, including Rixos Financial Center Road Dubai Residences, are backed by Accor One Living, the company’s pioneering mixed-use platform focused on developing and operating branded residential communities.
Through Accor One Living, homeowners, guests, and partners benefit from seamless integration with Accor’s diverse ecosystem of brands, expertise, and solutions, fostering a constant flow of new opportunities for living, working, and playing.
Arabian Business further notes that Ennismore boasts an impressive portfolio of over 25 branded residence projects, both open and under development, including Mondrian Burleigh Heads in Gold Coast, Australia.
Dubai’s vibrant real estate market
As mentioned by Arabian Business, Dubai emerges as a robust market for Ennismore’s branded residences, with notable properties such as SLS Residences The Palm Dubai, scheduled to open in 2026 as the brand’s inaugural standalone residence outside of the Americas.
Additionally, other upcoming projects include Mama Shelter Residences, Dubai, poised to inject trendsetting energy into the Business Bay area upon its launch in 2024. Moreover, 25hours Heimat Dubai represents a pioneering venture for the brand. Arabian Business further highlights the recently unveiled SO/Uptown Dubai Residences, a chic 227-residence property tailored to a fashion-forward generation of homeowners.
